Art world prankster Maurizio Cattelan and partner Massimiliano Gioni have taken a sliver of New York City and made it their own. Teamed up with the powers that be at Bard College’s Center for Curatorial Studies, the duo has opened a free time-share, art exhibition space called Family Business. Following in the footsteps of the Wrong Gallery, the Cattelan, Gioni and Ali Subotnick space that stood in Chelsea from 2002 to 2005, Family Business is a non-profit space open to experimentation and off-center exhibition formats.

The second show to boldly fill the space has been put in the hands of self-built internet art critic, Hennessy Youngman and will be called It’s A Small Small World.

He’s skillfully dodged the duty of curating by opening the space to anyone who claims to be an artist and can get to the space  between Friday March 30th through Sunday April 1st to drop off a piece of work. Youngman has gone viral with a video invite to the world offering any and all the chance to get art in a NYC gallery. There seems to be no limit as to what they will accept for the show. So what’s the rub? Well, it could be that there’s no plan on how they intend to display the contributed art, how the art will be treated and if anyone will know whose work is whose. But there sits the beauty of the project. Knowing the crew running the place, it could end up being just about anything, and that is worth showing up to see.

Opening reception will be Tuesday April 3rd at 6pm and it closes on April 16th. It’s a small window but surely well worth getting down to see.

FAMILY BUSINESS is located at 520 West 21st Street, NYC